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Marketing Dissertation Topics

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Marketing is a broad concept and its branches are widespread. Students pursuing masters or doctorate in marketing often face problems when it comes to writing the dissertation.

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Marketing-Dissertation-Topics

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In the process dissertation writing, selecting easy and interesting marketing dissertation topics is the foremost step to start any paper.
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  1. How can social media affect the behavior of consumers? Analyze the behavior of users due to social media platforms. Evaluate how a social media platform, impact consumers’ decision behavior.
  2. Looking into Charity Marketing: Critical Analysis of Door-to-Door Fundraising and What People Think about It.
  3. An analysis into the impact of marketing communication activities initiated by the boots company on the behavior of its loyal consumer base.
  4. Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
  5. Overcoming diversity: The marketing of New Orleans as a tourist destination after Hurricane Katrina – an investigation. What is the authenticity of this statement, analyze it. What will be the future of the city?
  6. Customer interaction with employees and machines: What is the optimum ratio to maximize sales?
  7. How direct marketing strategies employed by an organization boosts its competitive advantage within its industry of operation.
  8. To what extent do cartoon characters influence children and what implications does this have on parents?
  9. How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
  10. Feeding off low self-esteem (if one does not have the product) to create a desire to purchase’ – can this criticism of marketing as a business be critically sustained, particularly within an era of economic hardship: A literature based review.
  11. Difference between online and offline prices for goods and how do companies respond to this challenge.

We always help our clients to let them choose that marketing dissertation topic which has proper resources and relevant data.

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Frequently Asked Questions

A marketing dissertation mostly has these components: abstract, introduction, literature review, research methodology, research findings, recommendations, conclusion, and bibliography & references.
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